Many people are surprised when I tell them that one of my secret marketing tools is Craigslist. The fact is that I have used Craigslist to successfully promote everything from products to services, and I have successfully launched two companies, one service business and the other an online MLM program, ONLY with free Craigslist advertising.
Advertising on Craigslist is profitable for almost every company that offers products. Whether these products are offered through e-commerce websites or physical stores, entrepreneurs can see monetary profits through advertising on Craigslist. With the exception of job postings and apartment bookings in certain markets, advertising on Craigslist is free. Users are asked to accept the specifics of the community service and are predicted to follow explicit axioms when posting ads, but there are no funding obligations for those who post ads on Craigslist.
This suggests that people who post ads don’t have to deal with whether the send ad meets their expectations for new generated sales. Reaching potential customers on Craigslist is another reason why posting ads for products on Craigslist is so productive because it gives the ability to reach a huge audience of potential customers. A review of the Craigslist report reveals relevant information related to the amount of traffic that the site receives. According to Craigslist, about 4 Bill pages receive impressions each month with 10,000,000 people on Craigslist each month. From this statistical data, it is very clear that ads placed on Craiglist are likely to receive at least some attention from potential customers.
With so many visitors using Craigslist every month, the advertising opportunities are still limitless, there is no guarantee that any of these visitors will be curious about your goods. Like any ad program, your ads on Craigslist must be fascinating, instructive, and in a place where you meet your audience. Finding Your audience on Craigslist we have discussed the number of visitors with Craigslist each month, but the key to using these numbers is to target your promotion in a way to reach your audience vs. a broad audience of people who have no categorical interest in your products.
It is much more worthwhile to reach a small audience of people who have a passionate interest in your goods and services than to reach a much larger audience of people who are not interested. People who are interested in your goods are your target market. Craigslist has a specific section for companies to promote their services. This section is divided into many classes. Those who are in the business of computer maintenance would be intelligent to put their announcement in the PC section compared to the automotive sector, because people who are looking for PC help naturally migrate to the PC area. It may rarely be appropriate to place an ad in more than one section.
This is satisfactory as long as it does not exceed the spamming limit of the section. If there is no specific section for the products offered by your company, there are some options. Entrepreneurs can place an ad in the Small Business Ads section where it could be found by those who make a search in that section. They may be willing to commit if they suspect that this class justifies a supplement.
The difference between advertising and spamming advertising on Craigslist is one thing, but spamming is one kind of different. Placing an ad in an appropriate section of Craigslist is still sufficient, the same announcement in almost every section of Craigslist websites for a variety of different geographic regions is considered spam. Spam is ineffective for a number of reasons. Also, if Craigslist recognizes the practice of spamming they can remove all postings and possibly ban ads from the person in the future.
Craigslist can be a very powerful marketing tool as long as you follow the rules, take time to create great ads, and use consistency to post day by day. With a little practice and patience, you can also find out how profitable Craigslist can be for entrepreneurs of all kinds.
